Category Archives: SEO Techniques

important things to look at regarding on page and off page SEO

Strutured Data

Structured data helps Google to display your data correctly in the search results, it lets the search engines know exactly what a piece of data is.

Info about structured data can be found here: http://schema.org/docs/gs.html

Google Plus One button

The Google plus button can be added to your site by placing this code above the </body> tag, this code is for asynchronous loading of the button so it loads in parallel with your web page:

<script type=”text/javascript”>
  (function() {
    var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;
    po.src = ‘https://apis.google.com/js/plusone.js?onload=onLoadCallback’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);
  })();
</script>

<script type=”text/javascript”>
window.___gcfg = {
  lang: ‘en-GB’,
  parsetags: ‘onload’,
  data-annotation: ‘none’
};
(function() {
    var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;
    po.src = ‘https://apis.google.com/js/plusone.js’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);
  })();
</script>

Now to add the actual button to your site you need to place this code at the appropriate place:

<div data-size=”tall” data-annotation=”none”></div>

This code adds the plus one button without the annoying counter, for more information on other formatting methods and sizes of the button check out this page:

https://developers.google.com/+/web/+1button/#plusonetag

Directories

Here is a list of directories Im going to submit to: from http://info.vilesilencer.com/top

  • http://www.a1webdirectory.org (short)
  • http://cylex-uk.co.uk (long)
  • http://www.synergy-directory.com/ (short)
  • http://www.somuch.com (short)
  • http://www.nexusdirectory.com/submit.php?

 

DMOZ Submission – The open Directory Project

DMOZ is The Open Directory Project which is a user edited directory of websites.

To apply for inclusion in the open directory project you will need to follow this link:

http://www.dmoz.org

and then once on the site you need to find the most appropriate category for your website, to do this simply click on the most relevant parent category and then keep clicking the relevant links until you find the most specific sub category for your site. When you have found the category you need to click on the ‘suggest URL’ link at the top right of the page and then enter the relevant details.

Once submitted the process can take several weeks or even months before it is reviewed and included in the directory.

Page Titles

Page titles are very important when it comes to SEO. The page title is the title that is displayed in the blue bar across the top of your web browser and should contain the search terms you are trying to rank the site for.

When creating your website you add the title like this:

<title>My Website Title</title>

 

This should be the first meta tag beneath the content type tag