QPS Diary 20/3/14

things done today:

  1. Suggested new articles pages for key phrases: football goals and football training equipment
  2. scanned homepage with WEBCEO
  3. added ‘goal nets‘ article page and to article list
  4. scanned goal nets page with CEO and added new image links and text links plus a new title.
  5. Edited home page to include H tags for the 3 main keywords targeted, also added new image alts and link titles.
  6. Added bold keywords at bottom of page templates
  7. reworded meta description and changed main title image alt
  8. moved rebounders category and sub categories into new ‘football training equipment category’
  9. scanned and optimised sports rebounders page

QPS SEO diary -13/3/14

Done today:

 

QuickPlaySport SEO 6/3/14

Things to do today:

  1. Find out who is being targeted, US?
  2. add seo quake for use with the book
  3. Show how to post follow links on Google Plus
  4. Change intro text on Google to include links
  5. are these terms appropriate: indoor goals, pop up goals, mini goals
  6. 5 check keyword sheet, maybe make another – here
  7. Add articles for each key phrase
  8. analyse competitors sites in top 3 of search results. example
  9. set custom url for google plus page

 

Google Plus One button

The Google plus button can be added to your site by placing this code above the </body> tag, this code is for asynchronous loading of the button so it loads in parallel with your web page:

<script type=”text/javascript”>
  (function() {
    var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;
    po.src = ‘https://apis.google.com/js/plusone.js?onload=onLoadCallback’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);
  })();
</script>

<script type=”text/javascript”>
window.___gcfg = {
  lang: ‘en-GB’,
  parsetags: ‘onload’,
  data-annotation: ‘none’
};
(function() {
    var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;
    po.src = ‘https://apis.google.com/js/plusone.js’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);
  })();
</script>

Now to add the actual button to your site you need to place this code at the appropriate place:

<div data-size=”tall” data-annotation=”none”></div>

This code adds the plus one button without the annoying counter, for more information on other formatting methods and sizes of the button check out this page:

https://developers.google.com/+/web/+1button/#plusonetag

Directories

Here is a list of directories Im going to submit to: from http://info.vilesilencer.com/top

  • http://www.a1webdirectory.org (short)
  • http://cylex-uk.co.uk (long)
  • http://www.synergy-directory.com/ (short)
  • http://www.somuch.com (short)
  • http://www.nexusdirectory.com/submit.php?

 

Summit Retail Supplies Keyword Research

To research the keywords for this site I brainstormed with the client and got a list of all the terms they felt were suitable for their customers. Once I had their list I fed all these search terms through Googles Keyword Planner to see how often they were searched and to see if there were any other terms suggested that could be useful.

From the extensive list I selected the 10 most relevant terms which had good traffic as a starting point. A dew of these terms didnt have huge traffic but the search terms were so relevant and specific that I think they will have a very high conversion rate.

These are the terms I am aiming for, I will include a link to the site in each one of these terms so that when Google re-indexes this site it may give a little boost to the Retail Supply site:

  1. reusable shopping bags – searched 3600pm
  2. baskets wholesale – searched 3600pm
  3. shopping trolleys – searched 2400pm
  4. wholesale baskets– searched 2400pm
  5. shopping baskets – searched 1900pm
  6. plastic shopping baskets – searched 320pm
  7. plastic baskets with handles – searched 210pm
  8. wholesale reusable bags – searched 170pm
  9. bulk reusable shopping bags – searched 110pm
  10. shopping baskets wholesale – searched 90pm

I have created a spreadsheet to document the effects of my SEO on the ranking for these terms and also noted down any other terms which the site is currently ranking for. I can then update this spreadsheet every month to see the changes.

Here it is: Summit Retail Supplies Keyword Analysis

Now the first thing I am going to do is to add or edit the page titles on the website to include these keywords, I will also alter the meta description to include these key terms too.

After doing this I have realised that I need a few extra pages to target these terms, the easiest way to do this is to add an extra page for each category of products and title these new pages accordingly. I have then added in some extra text into the product page which links to these new categories.